Branding Roundtable, Chapter 4: "Don't You Go To Lady Gaga To Get Her To Vomit On Herself?"

9/26/2014
U2's $100 million deal with Apple was just the latest bombshell in the shifting landscape of how artists make money. Six visionaries, from Metallica's Lars Ulrich to Chase's Steve Pamon, talk about what's working and what's not.

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