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For 25 years, Lovesac has made a name for itself as a disrupter in the tech and furniture scene. It hasn’t gone unnoticed either as super fans of the brand including artists Travis Barker and Brandy are some of the loyal celebrity customers that Lovesac has garnered over the years.
Apart from being customers, Barker and Brandy are among the stars tapped for Lovesac’s 25th anniversary campaign, which debuted on Wednesday (May 17).
Other stars partnering with the campaign include The White Lotus actress Haley Lu Richardson and professional snowboarder Shaun White, showing the range of celebrities and shoppers the brand has peaked interest in.
“This anniversary represents a huge milestone for Lovesac, as it not only pays homage to past achievements, but celebrates the next chapter for the brand,” said Lovesac founder and CEO Shawn D. Nelson in a statement. “Lovesac has been an undisputed disruptor in the furniture category for the past 25 years by challenging traditional definitions of comfort and allowing for a completely personalized experience – one rooted in innovation and versatility. We constantly hear from our customers that Lovesac products have helped them redefine what it means to be comfortable at home with family and friends, and through this campaign we wanted to highlight just a few of those narratives.”
The campaign aims to show off the ways in which the brand has helped customers rewrite the “rules” of furniture. To kick everything off, Lovesac created a video where each celebrity uses the brand’s beloved products in a different way — from its the well-known Sactionals for hosting to the StealthTech Sound + Charge for recording music.
“Whether I’m in the recording studio or in my family room, Lovesac StealthTech Sound + Charge puts every other sound system to shame,” said Brandy. “You really do need to experience the Lovesac products to know how they can enhance your own home spaces.”
Lovesac is also working with Barker for their in-person celebration where Barker will be performing live — plus a surprise special guest is set to appear. There will even be interactive elements, which will allow people to physically experience the products and gain a deeper understanding on how the brand has evolved over the years.
Aside from the celebrity campaign, the brand will also be releasing 25 limited edition Anniversary Sacs patterned with Swarovski crystals, which will symbolize the brand’s silver anniversary year. Throughout the year, Lovesac will also have new product launches and special promotions for customers.
Shop below to snag a Sactional like Barker.
Completely personalize your seating arrangement using Lovesac’s Sactional arrangement. The seats and ottomans can be completely moved and rearranged to your liking and you can even personalize it down to the color. If you’re a pet owner, consider adding one of the brand’s removable covers to extend the life of your Sactional.