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John Legend is dipping into the world of skincare. The EGOT-winning singer-songwriter took to Instagram to announce that his new skincare line, LovedO1, is now available at thousands of CVS stores.
“Thrilled to share #LOVED01 is officially available in over 2000 #CVS stores! I stocked them myself,” he captioned an Instagram video on Wednesday (Feb. 1). Loved01 is also available at CVS.com and at Loved01.com. The brand will be in Walmart stores and on Walmart.com in March.
Legend launched the unisex skincare brand — consisting of six, dermatologist-approved products that include face + body wash, face + body moisturizer, an exfoliating cleanser, shave cream, toning mist and face + body oil — with dermatologist Dr. Naana Boakye earlier this month. Items are priced from $10 to $15.
Formulated to balance and moisturize melanated skin, Loved01 offers “effective and nurturing” skincare for complexions of color with moisture-rich, natural ingredients such as shea butter, jojoba and coconut oils and enhanced with the antioxidant properties of rosehip oil and sea buckthorn oil.
“Our mission is to celebrate melanin-rich skin and provide the love, care and attention it deserves,” Legend said in a statement announcing the brand. “We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin.”
On the music front, Legend is gearing for Valentine’s Day with two performance at the Walt Disney Concert Hall in Los Angeles on Feb. 13 and Feb. 14. He’ll also be taking the stage at the 2023 MusiCares Person of the Year tribute concert on Friday (Feb. 3,) honoring music legend’s Berry Gordy and Smokey Robinson.
Shop the Loved01 collection below.