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From the Halls of Ivy to Ivy Heart. Beyoncé and Adidas released a new Ivy Park collection just in time for Valentine’s Day. The Ivy Heart collection – which includes footwear, apparel and accessories available in vibrant and playful pinks and dazzling red designs — arrived on Wednesday (Feb. 9).
Featuring more than 30 pieces that range in price from $30 to $300 and sizes from XXXS to 4X, the inclusive line was conceived around three pillars: foundation, active and fashion. The all-gender capsule collection, available exclusively at Adidas.com/IvyPark, consists of a faux latex crop puffer coat, a velour dress and tracksuit, a reversible bucket hat, a clutch and Heart-Lip belt bag, a faux latex baseball cap, power red jumpsuit, turtleneck crop sweater and sequin duster, printed tights, socks and more designs adorned with Adidas’ signature triple stripe.
Adidas officially announced the collection on Jan. 28. Bey gave fans a sneak peek off Ivy Hart via her Instagram account and in a new interview with Vogue China.
“With Ivy Heart I wanted to create a collection that makes everyone feel the joy of looking in the mirror and celebrate self-love,” she explained. “We used vibrant reds, pinks and neutrals with red as the dominant color. Red has always meant joy, sensuality and love to me.”
Troye Sivan, Karrueche Tran, Tyson Beckford, Shu Pei Qin and Naomi Watanabe appear in the campaign. The collection goes on sale via Adidas.com on Wednesday, Feb. 9, and in select Adidas stores on Feb. 10.
Red is the guiding thematic color behind the bold new collection. The theme is centered on connecting people from different backgrounds through one color. In the Western world, red is associated with love, romance and sensuality, but in the East, red is connected to good fortune and joy. By incorporating red through a futuristic but authentic lens, Ivy Park is paying tribute to various cultures inspired by the color.
As for the footwear, the line includes pink Ivy Park x Adidas Ultra Boost sneakers, the IVP Superstar sneakers in off-white, and a new iteration of the classic Stan Smith sneakers in off-white with a caramel-colored rubber dipped midsole. Also included in the collection, Ivy Park Superstar Plim mule-style shoes and red swim slides.
Ivy Heart is the newest Ivy Park collection behind the Halls of Ivy, which was released in December 2021. Since partnering with Adidas in 2019, Ivy Park has debuted a handful of collections all featuring different colors and themes.
But the last year has been especially productive for Queen Bey’s growing fashion brand. She kicked off 2021 with the Icy Park collection released last February, followed by the “Flex Park” collection in June 2021 and Ivy Park Rodeo that August. A special Peloton x Ivy Park capsule collection made its debut in October 2021.
Ivy Park drops usually sell out on the Adidas website, so if you miss a chance to grab something from but still want to shop the brand, you can find previous collections and possibly pieces from the recent collection at retailers like SSENSE, StockX, Poshmark, and Footlocker.
See photos from the Ivy Heart collection below and links to purchase the items before they’re gone.
Buy: Adidas x Ivy Park Faux Latex Crop Puffer ($140); Baseball Cap ($40)
Buy: Adidas x Ivy Park All-Over Print Triangle Bra 2.0 ($45); Jacket ($180); Tights ($75).
Buy: Adidas x Ivy Park Blocked Catsuit ($140)
Buy: Adidas x Ivy Park Jumpsuit 3.0 ($160); Clutch ($50)
Buy: Adidas x Ivy Park Sequin Duster ($300)
Buy: Adidas x Ivy Park All Gender Velour Track Pants ($100); Jacket ($130).
Buy: Adidas x Ivy Park All Gender 3-Stripes Hoodie ($100)
Buy: Adidas x Ivy Park UltraBoost OG Shoes ($200)
Buy: Adidas x Ivy Park Savage Shoes ($180)
Buy: Adidas x Ivy Park Slides ($50)
Buy: Adidas X Ivy Park Mules ($150)