Skip to main content

Zayn’s ‘Mind of Mine’ Songs Take Over Billboard + Twitter Trending 140 Chart

Zayn's debut album, Mind of Mine, has sparked an astonishing 11 top 10 hits, including five No. 1s, on the real-time Billboard + Twitter Trending 140, in a display of the pop star's social media…

Zayn‘s debut solo album, Mind of Mine, released March 25, has sparked an astonishing 11 top 10 hits, including five No. 1s, on the real-time Billboard + Twitter Trending 140, in a display of the pop star’s extensive social media reach.

The Trending 140 chart measures the acceleration of conversation around artists and their music, while the Emerging Artists chart measures the volume of tweets around new artists and their songs.

In the hours leading up to Mind‘s release, Zayn sent two songs from the set to No. 1 on the Trending 140, as “BeFoUr” wrapped (fittingly) four straight hours as the most shared and discussed song on Twitter after Zayn dropped the song’s music video in a surprise release.

“She,” which the singer-songwriter first revealed in a Periscope session on March 18, also crowned the ranking for two nonconsecutive hours on March 24.

See a Day in the Life of Zayn in ‘BeFoUr’ Music Video

In addition to “BeFoUr” and “She,” the album, released on RCA Records, counts three more prior No. 1 Trending 140 hits on its track list: lead single (and former Billboard Hot 100 No. 1) “Pillowtalk” (which first led the list on Jan. 24) as well as “Drunk” (March 23) and “It’s You” (Feb. 18), the latter of which Zayn initially unveiled during a performance on NBC’s The Tonight Show Starring Jimmy Fallon on Feb. 17.

Six other Mind cuts blast into the chart’s upper region, led by the No. 3-peaking, Kehlani-featured “Wrong” (the album’s sole collaboration). “Fool for You” climbed to No. 5; “Tio” reached No. 6; “Intermission: Flower” bloomed at a No. 8 highpoint; and “Rear View” and “Truth” each notched No. 9 peaks.