“Pillowtalk,” Malik’s debut solo single after leaving One Direction, rocketed to No. 1 on the survey on Friday (Jan. 29), becoming Twitter’s most shared and discussed track for several hours upon its commercial release with an accompanying music video. The kaleidoscopic clip co-stars Malik’s girlfriend, model Gigi Hadid.
The Trending 140 chart measures the acceleration of conversation around artists and their music, while the Emerging Artists chart measures the volume of tweets around new artists and their songs.
The “Pillowtalk” buildup began before the single’s release at midnight ET, settling in at No. 1 around 9 p.m. ET on Jan. 28 and maintaining a lock on the position through 9 a.m. the following morning, a total of 13 consecutive hours in charge. Its release powered “Pillowtalk” to No. 1 for the first time since Zayn announced the track on Jan. 24.
“It’s all about sex,” Malik told the Sunday Times about “Pillowtalk.” “Everybody has sex, and it’s something people wanna hear about. It’s part of everybody’s life, a very big part of life.”
The sultry, rhythmic cut previews Malik’s first solo album, Mind of Mine, due March 25 — exactly one year after One Direction announced Malik’s departure via Facebook. In an interview with Beats 1 this week, Malik noted that he wrote “about 46, 47” songs for the album.
In his recent Billboard cover story, Malik also revealed three potential songs that may be included on Mind: “She,” “It’s You” and “Wrong.”