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YouTube Launches New Songwriters and Producers Hub

The streamer now hosts a site for songwriters, producers and their teams to help them better use the platform.

YouTube has launched a new page for songwriters, producers and their teams. Listed under the URL “Songwriters.YouTube,” the new hub was announced Monday (June 13) by YouTube’s manager of music publishing partnerships Eric Knapp during a panel at A2IM Indie Week in New York City.

The songwriters and producers webpage is intended to be a “tailor made” educational space for behind-the-scenes music makers and those working in the publishing sector to learn more about how to use YouTube for promotional purposes. Available worldwide in 20 languages, Knapp said the hub provides “the blueprint for songwriter, producer, mixer composer engineer to get started growing and maintaining their own digital discography on YouTube.”

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Tabs on the Songwriters.YouTube include breakout pages titled “songwriters & producers,” “publishers and societies,” “insider tips” (which Knapp described as the “301” class in YouTube songwriter education), “content strategies,” and information on YouTube’s new short-form vertical video initiative “Shorts” — the company’s response to the growth of TikTok and Triller.

YouTube stressed that channels are not just for artists who post their own content, they are also useful for other music makers to curate “living breathing one-sheets” of past work. Songwriters and producers who work with a variety of artists can create their own channels featuring these recordings compiled under digital “shelves,” Knapp said. Using producer James Fauntelroy as an example during the A2IM presentation, Knapp showed how a producer could create a channel with customizable shelves titled “sync licensing” to feature advertisements and shows using the his work or a “visual discography” to feature music videos for songs he worked on.

YouTube also highlighted the recent launch of other publisher-friendly initiatives like CREDITS, a monthly playlist series highlighting the work of today’s biggest hitmakers, already including Quincy Jones, Nija Charles, Starrah and Tainy, among others; and Black Voices, the new annual class of Black producers and songwriters across various genres.

“Given the scale of our platform,” said Kristine Mbadugha, YouTube manager independent music label business development & partnerships, “we know YouTube has a huge responsibility to support cultural moments.”