You’ve heard the term “Big in Japan,” but what about “Big in Slovakia”? Knowing where ones music is connecting most with fans could presumably help an artist with tour and radio strategies, but getting that data isn’t always easy. On Wednesday, YouTube introduced a new tool inside its YouTube for Artists site called Music Insights that, they say, can help.
On its Creators blog, YouTube explains that Music Insights shows the cities where an artist is getting the most views for their videos, and also lets artists track views from official videos and, notably, fan uploads using their music that have been identified with YouTube’s Content ID system. Michael Cumberbatch, a product manager at YouTube, listed several of the benefits of the new feature for artists and their teams.
For starters, this data can help you get a song added to radio by showing a programmer how big your local fan base is. It can be a great resource when mapping a tour, since top cities could be a good indicator for where fans might come out to see a concert. And you can share insights from your data to build buzz for a new video or express appreciation to the fans who helped get you here.
Data found on some Insight pages gives a peek into the sometimes-surprising cities and countries where artists could focus more on, if they aren’t already. A look at the profile page for Americana artist Pokey LaFarge reveals he has nearly three times the YouTube views in Bratislava, Slovakia than he has in his hometown of St. Louis. Dirty Heads are big in Cebu City, Philippines. And it might be time to head to Bucharest, Romania, Gary Clark, Jr.
Music Insights currently features data for more than 10,000 artist, but more will be added soon.