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Yahritza Y Su Esencia Signs Worldwide Deal With SESAC Latina

The trio joins a roster that includes Nicky Jam, Edén Muñoz and Christian Nodal.

Emerging regional Mexican trio Yahritza Y Su Esencia has signed a worldwide deal with SESAC Latina, Billboard has learned.

The sibling ensemble, composed of Yahritza, Jairo and Armando Martinez, have now joined a roster that includes chart-topping artists such as Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 CESAC Latina Music ceremony on June 29.

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Their partnership with SESAC Latina comes on the heels of the trio’s unprecedented success that has catapulted them to the top of the Billboard charts. Earlier this year, the self-taught musicians made history this week with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making the 15-year-old lead singer the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart (dated April 9). “I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”