WME has named former TikTok exec Gisselle Ruiz as head of inclusion.
Her hire also comes as WME and other Hollywood talent agencies have been busy signing up TikTok stars as they find social media fame. Ruiz was most recently a global talent acquisition leader at the short form video-sharing app, where she helped spearhead diversity and inclusion initiatives and standards at TikTok.
Based at WME’s Beverly Hills headquarters, Ruiz will help oversee recruitment, retention and strategic partnerships to drive the agency’s diversity, equity, and inclusion goals. “Ruiz will be instrumental to the agency’s commitment to be an anti-racist and ally-oriented company,” WME added in a statement.
WME naming a head of inclusion follows social justice protests across the U.S. and calls for action across the entertainment industry for more inclusion in Hollywood and investment in diverse stories and storytellers, along with better representation in the executive and talent agency ranks.
WME and Endeavor Content have already taken direct actions that includes committing $5 million over three years to community programs and inclusion initiatives; partnering with select colleges to recruit students from underrepresented backgrounds; and investing in Black creative-led film and TV projects and training script readers and assistants to flag content that contains implicit and harmful bias.
Before TikTok, Ruiz completed earlier executive stints at CAA, Google and Walt Disney, and at the Broad Center non-profit.
This article was originally published by The Hollywood Reporter.