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Wiz Khalifa Joint Venture Brings ‘Kush’ Cannabis Line to California

Khalifa partners with leading cannabis operator Cresco Labs for what's described as a cultivation and product collaboration partnership.

Wiz Khalifa’s latest project is smoking. The “See You Again” rapper strikes a deal that will see his signature Khalifa Kush weed brand made available in California.

Khalifa, a longtime advocate for pot legalization, teams-up with leading cannabis operator Cresco Labs for what’s described as a cultivation and product collaboration partnership.

Announced Tuesday (Jan. 18), Cresco’s FloraCal Farms and Continuum will be the respective sole producer and distributor of KK’s green goods in the Golden State.

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“We’re excited to launch Khalifa Kush in California with Cresco Labs, we’ve been working for years on this project,” says Khalifa in a statement. “The KK grown at FloraCal is the best I’ve smoked and can’t wait for the people of California to enjoy the original KK.”

The KK strain, said to have been “founded, perfected, and enjoyed by Wiz Khalifa over the last decade,” will be available to California smokers in a range of products, including flower and pre-rolls, with an expanded line to light up later in the 2022.

KK will be sold exclusively at Cookies stores at launch, with expansion to additional retail partners throughout the year, according to a statement.

Born Cameron Jibril Thomaz, Khalifa’s career caught fire with 2015’s “See You Again” featuring Charlie Puth, a nostalgic number commissioned for the soundtrack of Furious 7 as a tribute to late actor Paul Walker. The song rose to No. 1 on the Billboard Hot 100 chart and was, for a time, the most-viewed video on YouTube, and sparked a career that’s earned 10 Grammy Award nominations.

After recovering from COVID-19, this year should be lit for Khalifa. He’s teamed up with Juicy J for Stoners Night, a project due out later this year with songs featuring Project Pat and others.

The 34-year-old rapper dropped the Wiz Got Wings mixtape in 2021, his first full-length set since 2018’s Rolling Papers 2.