Jerry Seinfeld doesn’t want to see your cat videos. Or those shaky-camera skits you made in the backyard. The comedy legend kicked off Crackle’s Upfront in NYC on Tuesday by articulating his decision to bolt traditional TV for the web, and took a pointed jab at user-generated content producers and the “garbage can” that hosts them.
“The less the better,” Seinfeld said when asked about less-professional content. “I don’t want to see this crap. We have a giant garbage can called YouTube for user-generated content. We’re trying to generate a little higher level. I think showbusiness is for talent, that’s who should be in it. But let’s keep it in its hierarchy. And I like being at the top of the pyramid.”
Seinfeld’s popular series Comedians in Cars Getting Coffee runs on the Sony-owned streaming site Crackle. The 60-year-old comedian also explained why — why the man behind NBC’s iconic Seinfeld would choose the internet over the small screen. “TV is over,” is his answer.
“When you get to a certain point in the business, what a man is looking for in a network is the same as in his underwear. A little bit of support and a little bit of freedom,” he said according to a transcript via Tubefilter. “That’s exactly what Crackle offered… There’s nothing different about what we’re doing than what anyone else is doing on any media anywhere. TV networks are worried that you’ll figure out TV is over and there’s nothing special about it.”
Seinfeld said Comedians in Cars Getting Coffee, in which he does exactly what the title implies, with stars like Tina Fey and his old buddies Larry David and Julia Louis-Dreyfus, reached 100 million viewers this month. “[People don’t] expect quality programming [online], and we feel like we’re ahead of a lot of places,” he said. “You can be in the same world as cat videos and still deliver a great demo for the advertiser. Acura is pretty excited because they get Super Bowl numbers on an internet show.”
(Crackle execs revealed on Tuesday that the website will begin running on a constant stream of programming — like traditional TV — beginning next month.)
Coffee returns for a sixth season on June 4 and will feature Stephen Colbert, Bill Maher and others. On a lighter note, Seinfeld revealed that he picks the cars partly based on the comedians’ personality. “Tina Fey I got an old Volvo,” he said. “Because she’s solid and reliable and you’re in good hands with Tina.”