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Warner Music Chief Innovation Officer Scott Cohen to Step Down

The Orchard co-founder, who has served in the role since 2019, is "off to pursue new adventures," according to Max Lousada in an internal memo.

Warner Music Group (WMG) chief innovation officer Scott Cohen is stepping down from his role at the end of the month, according to an internal memo obtained by Billboard.

“Scott’s a pioneer who has always been alive to the possibilities that ignite when music and technology intersect,” wrote WMG CEO Max Lousada in the memo. “He’s helped us identify and engage with new partners to the benefit of our artists and our company. But Scott has always enjoyed building things from scratch and so he is off to pursue new adventures that we’ll hear about soon.”


Cohen, who worked as an artist manager before co-founding distribution company The Orchard in 1997, joined WMG as chief innovation officer in March 2019 after stepping down from his role at The Orchard a month prior.

Alongside co-founder Richard Gottehrer, Cohen built The Orchard into the largest independent distributor on iTunes when the download platform launched in 2003. They sold the company to Dimensional Associates that same year and subsequently expanded into video, music licensing, marketing & analytics, royalty collections, sports media, neighboring rights and more. Sony bought the company from Dimensional in March 2015 for $200 million and in 2017 merged it with RED into a single global distribution entity operating under the Orchard brand. The Orchard sold its film and TV business to 1091 Media in January 2019.

Cohen, who has been active as a public speaker and lecturer promoting new digital business models as well as emerging technologies like augmented reality, virtual reality, blockchain and artificial intelligence, is also the co-founder of CyborgNest, which explores the crossover between biological and digital intelligence.