Warner Music Nashville (WMN) announced today that they have teamed up with Southwest Airlines to produce a variety of promotions that will bring music into the skies. With this new partnership, Southwest will continue their history of pop-up shows on board flights featuring WMN artists, with the label also agreeing to continue their tradition of traveling with the airline.
Perhaps the most popular aspect of the agreement is the continuation of the Live at 35 in-air concert series, as well as the Opry at the Southwest Porch at Bryant Park series of summer concerts. Launched as a curiosity in 2011, the Live at 35 series has only grown in popularity over the past six years, as Southwest passengers hope that their flight will be one of the lucky ones to feature a sure-to-go-viral performance. To celebrate the announcement, Atlantic Records/WMN artist Devin Dawson performed to a capacity crowd aboard a Southwest flight leaving Nashville for Philadelphia one Sunday afternoon as the latest member of the Live at 35 family of musicians.
With an equipment failure (a bad amp) forcing one of his accompanying guitarists into the role of second cameraman for the staging, Dawson performed his debut single (“All On Me”) as well as a few songs off of his upcoming album Dark Horse, due to drop on Jan. 19. After the concert in the clouds wrapped, the young singer walked the aisles, handing out souvenir guitar picks and compact discs to his audience; among those in attendance aboard the flight were country artists Kip Moore and Delta Rae, all scheduled to share a stage with Dawson at the Fillmore in Philadelphia later that day.
Upon arriving in Philadelphia, Dawson commented on his airborne performance, “That was a little bit different than what I usually do every day.”
He continued, “You know, some people don’t really enjoy flying; some people get very nervous and don’t like it. I hope that something like this [performance] is just a cool surprise for some [passengers] that helps them forget about their everyday woes, and I’ll just play a couple of songs to make them smile.”