Warner Music Group has entered into a licensing deal with fast-growing streaming service Audiomack.
The partnership marks 7-year-old Audiomack’s first with a major label. Together, the companies will focus on the entrepreneurial spirit of artists in the streaming world, with the hopes to break emerging artists and connect fans with rising talent before they hit the mainstream.
“It’s important that we take a principled but adventurous approach to empowering entrepreneurialism,” said WMG vice president of digital strategy & business development Allan Coye. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack. The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music.”
Launched in 2012 by Macli and David Ponte, Audiomack began as a mixtape hosting site for hip-hop artists like A Boogie wit da Hoodie, Migos, Fetty Wap, Kevin Gates and Chance The Rapper, and has since grown across genres.
The streaming service, which allows independent artists to upload an unlimited amount of music for free, says it achieved 210% year-over-year growth in daily active users over the last 12 months. Notably, it’s the platform where Eminem chose to release his Machine Gun Kelly diss track “Killshot” earlier this year.
“We’re extremely excited to embark on this revolutionary deal with WMG,” said Audiomack CEO Dave Macli, who also founded DJBooth. “Warner has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to Audiomack’s eight million monthly users.”