Warner Music Inks Licensing Deal With Middle East Streaming Service Anghami
Warner Music Group (WMG) announced a new direct licensing deal with Anghami, the largest streaming service in the Middle East and North Africa. expanding WMG's large catalog of music into the region…
Warner Music Group (WMG) announced a new direct licensing deal with Anghami, the largest streaming service in the Middle East and North Africa. With this, WMG’s large catalog of music has expanded further into the region and will now be accessible to users in Algeria, Morocco and Tunisia. The new deal builds on previous affiliate deals with Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Egypt, Lebanon, Jordan, Iraq and nearby territories.
Angham’s on demand music and video services reach more than 50 million users in the region, and is built on ad-supported or paid subscription tiers. WMG’s catalog and new releases will now be offered directly to Anghami’s entire user base.
“In order to create global opportunities for artists, it’s imperative that we have a strong network of local partnerships around the world,” Ole Obermann, chief digital officer of Warner Music Group, said in a statement. “We’re seeing a huge demand for music streaming in the Middle East and North Africa, and Anghami has a beautiful product that super-serves its users there with both local and international music and videos. I’m looking forward to working with Eddy and his team to break artists across the region.”
Anghami co-founder Eddy Maroun added: “We are thrilled to partner with the leading Warner Music in bringing more legit music to the region to enrich the cultural exchange between the Arabic and Western worlds. Our commitment to the Arab region and diaspora evolved into creating a unique platform with the largest local catalog that perfectly caters to the region’s unique music tastes and habits.”