Farewell, forward slash. Happy trails, “WB” shield that was always begging for Bugs Bunny to sit on. Warner Chappell Music has a new brand identity and logo that jettisons the old Warner Bros. look and feel and introduces a sleeker typeface and design, complete with a “crown” monogram.
The music publisher said the rebrand — WCMs first since 1987 — represents creative inspiration and is evocative of both calligraphy and graffiti, “allowing the logo to represent a diversity of songwriters and musical genres.”
“We’re thrilled to be opening this new era with a new look that reflects both our heritage and our future,” said co-chair & CEO Guy Moot and co-chair & COO Carianne Marshall. “We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft. They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.”
Today crowns the beginning of a new era for Warner Chappell Music. Our new logo and brand identity are a tribute to our songwriters, in all their diversity, and the personal art of songwriting. https://t.co/AO8H6OnqZS pic.twitter.com/iw6sNpq4T4
— Warner Chappell Music (@WarnerChappell) May 13, 2019
Moot and Marshall added that losing the slash from their name was symbolic of their transformation into a “more global, connected company. And we’ve put ‘Music’ in the logo. It’s always been part of our name, but we wanted to be clear that it’s our reason for being.”
The new Warner Chappell Music brand identity and logo were developed in partnership with design firm Pentagram, whose other clients include DC Entertainment, Rolls Royse and Sotheby’s, among others.
That’s All Folks: