VNUE, a startup that helps artists monetize live music experiences through instant digital recordings, CD sets and other limited-edition products, has announced the acquisition of Set.fm from direct-to-fan platform PledgeMusic. As part of the agreement, VNUE will also offer PledgeMusic North America’s suite of tools to its artist clients, including the ability to sell music and merchandise directly to fans.
Over the past 14 years, VNUE, alongside its exclusive licensee DiscLive, has built up a client roster of major artists including but not limited to Father John Misty, Blondie, Keith Urban, Pixies, 3 Doors Down, Seether and Good Charlotte. In contrast, Austin-based Set.fm has catered more to the DIY community, allowing for artists to record and sell their live shows directly to fans’ mobile devices.
PledgeMusic, which hosts more than 3 million music fans supporting over 50,000 artist campaigns, had acquired Set.fm in March 2016 with the goal of nurturing artist development throughout all steps of a campaign lifecycle, including recordings and tours. The existing Set.fm will still thrive under the VNUE umbrella, with plans to develop and upsell pro features that VNUE and DiscLive have produced for major clients in the past.
“The addition of Set.fm to our suite of product offerings creates a dynamic, scalable new platform for instant live recordings that will be unparalleled in the direct-to-fan market,” Zach Bair, CEO & chairman of VNUE, said in a statement. “Our partnership with PledgeMusic as a whole is equally exciting, helping to drive increased opportunities and revenue for all of the artists involved in each of our respective platforms.”
“We are thrilled that Set.fm is now with VNUE and DiscLive, partners that can truly help capture and drive instant live recordings,” added Dominic Pandiscia, CEO of PledgeMusic. “We look forward to working with them on building campaigns across the North American market for the range of artists they work with.”