VH1 Promotes Sandy Alouete to Head of Talent, Music Programming
Longtime VH1 exec Sandy Alouete has been promoted to senior vice president of talent and music programming at the network, effective immediately.
Longtime VH1 exec Sandy Alouete has been promoted to senior vice president of talent and music programming at the network, effective immediately. She’s taking over for Rick Krim, who left the company over the summer.
Alouete arrived at VH1 in 2000 and was most recently svp of music and talent relations. In her new role, she’ll serve as the chief liaison between the network, artists and their management, and labels. Alouete will also be tasked with working with artists to create opportunities for them within the network, and she’ll also lead the development of new music-related shows. Since 2005, she has guided the popular “You Oughta Know” series, which has helped break artists like Sam Smith and Lorde.
VH1 president Tom Calderone announced the move, praising Alouete’s “uncanny ability of identifying artists that will rise above all others and connect emotionally with people. She’s a passionate advocate for artists, working tirelessly to share their talents and visions with our audiences.”
Prior to VH1, held various positions at Sire Records and Reprise Records, where she worked with artists including Madonna, Depeche Mode, The Replacements, Morrissey and The Ramones, among others.