European independent music agency PIAS announced Wednesday (March 6) that Vanessa Picken will be joining the team as head of digital for America, Asia Pacific, Australia and New Zealand.
Relocating to Los Angeles, Picken will start in the newly-created role as of July 1. In addition to her new responsibilities, Picken will continue to oversee the Australian and UK dealings of Comes With Fries, the Sydney-based digital agency she founded and wholly owns.
“Vanessa has an impressive track record for constantly delivering successful digital campaigns for artists and labels through her agency, Comes With Fries,” said Colin Daniels, [PIAS]’s managing director for America and Asia Pacific. “I’m ecstatic Vanessa has agreed to join us as we continue to broaden our American and Australian businesses and strengthen our commitment to the fast growing Asian market.”
PIAS remains one of the leading independent music companies in the world, with 19 global offices, an in-house artist roster and a partnership with The Co-Operative Label Group.