Univision’s Uforia App Now Picks Music Based on Your Mood
Uforia, Univision's music app, has expanded its menu of options to include more than 25 stations cataloged by moods. The new stations -- bearing names like "Relaxed," "Inconsolable" and "Sensual" -…
Uforia, Univision’s music app, has expanded its menu of options to include more than 25 stations cataloged by moods. The new stations — bearing names like “Relaxed,” “Inconsolable” and “Sensual” — join the more than 65 Univision radio stations that Uforia users can listen to live, plus additional specialty stations.
Uforia was launched in 2013 as a music service and upgraded radio app focused on content curation with deep Latin genres. Since then, the app has been downloaded 4 million times and garners more than 14.5 million audio streaming sessions per month, according to Univision Music president Pepo Ferradas.
The new “mood catalog” offerings curated by Uforia staff.
Uforia’s offering goes beyond Latin genres and into pop and R&B, in an effort to serve Latin listeners interested in other genres as well as mainstream listeners interested in Latin. Uforia originally launched when Latin-centric music streaming acts were just starting to gain traction. Now, more and more players are in the marketplace, including SBS, which launched its Lamusica app late last year.
The app’s suite of new features will also include push notifications and car mode.