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Universal Music Latino, Machete, Capitol Latin Chart New A&R and PR Structure

On Wednesday (Feb. 19), Alejandro Duque, managing director of Universal Music Latino, Machete and Capitol Latin, appointed Carlos Perez and Aldo Gonzalez to vp of PR and promotion and vp A&R of Universal Music Latino, Machete Music, Capitol Latin, respectively. Both Perez and Gonzalez are based in Miami and will report directly to Duque.

In his new position, Perez will broaden his reach across public relations, publicity, and promotion. Perez began his career in Mexico working for Fonovisa after graduating in publicity. In 2008, he moved to Miami to head the publicity department for Fonovisa, and in 2016 was promoted to director of publicity across all of UMLE labels. Perez has a track record in developing PR and communication strategies, and has been a key factor to the growth of development of artists such as Karol G, Sebastian Yatra, Luis Fonsi, and J Balvin, among others.

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González will have a larger bandwidth to work with UMLE artist roster and continue to sign and develop new artists and producers as well as orchestrate A&R strategies and collaborations to continue to deliver global hits. Gonzalez joined Universal Music in 2007 and has been responsible for artists such as Karol G, Chris Jeday, Kevin Roldan, and most recently Guaynaa’s signing to UMLE.

Their new roles are effective immediately.