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UnitedMasters Names David Reich President

Reich succeeds Lauren Wirtzer-Seawood, who left the company for SoundCloud earlier this year.

David Reich has been named president at UnitedMasters, the company announced Friday (Dec. 17). He succeeds Lauren Wirtzer-Seawood, who departed the role in May to join SoundCloud as chief content and marketing officer.

Reich arrives at UnitedMasters following five years at Uber, where he led product and growth in 60 countries before founding and leading Uber Transit as general manager and head of product. Prior to that, he was a founder and CEO at Assured Labor, a digital recruitment platform in Latin America.


“David has played a key role in building some of the most impactful digital marketplaces in the world,” said UnitedMasters founder and CEO Steve Stoute in a statement. “We are excited that he has joined the UnitedMasters team at such an important inflection point in the music industry and as UnitedMasters continues to scale.”

UnitedMasters claims more than 1.3 million artists on the platform, which provides digital distribution as well as brand partnership opportunities for artists with companies and organizations including the NBA, ESPN, TikTok and Twitch. Over the past year, the company has raised $170 million and is valued at $550 million, with backers including Andreesesen Horowitz, Apple, Alphabet and Disney. Following its most recent funding round in October, the company noted it would use the investment to develop technology that will allow artists “to work and create deals directly with platforms and brand partners, frictionlessly, at scale.”

“With UnitedMasters going beyond distribution and developing a full suite of services to support artists at every step of their journey, I’m thrilled to help our artist base pursue their dreams, grow their fan base, and get paid to do what they love,” said Reich in a statement.