UMG’s Brittney Ramsdell Promoted to Senior VP of Film & TV Synchronization
Brittney Ramsdell has been promoted to senior vice president of film and tv synchronization at Republic Records, Def Jam Recordings, Island Records and Verve Label Group under parent company…
Brittney Ramsdell has been promoted to senior vp film and TV synchronization at Republic Records, Def Jam Recordings, Island Records and Verve Label Group under parent company Universal Music Group (UMG), it was announced on Monday (May 13).
In her new role, Ramsdell will oversee a team that will have dedicated synch representatives at each of the four labels to secure “premium and impactful opportunities” for the use of their music in all visual media. She will be based in Santa Monica and report directly to UMG executive vp Michele Anthony, while also working closely with the leadership team at each label.
“Synch continues to be an essential, thriving part of our business that, when executed in close collaboration with our labels, can help an artist and a song breakthrough to audiences everywhere,” said Anthony in a statement. “With Brittney, our labels will have an executive leading our sync team who has extensive experience and a successful track record in creative and innovative music placement, and who equally prizes working collaboratively with artists and their label teams to execute impactful strategies.”
Added Ramsdell, “Republic, Def Jam, Island and Verve are not only creative powerhouses with exceptional rosters, they are also leaders in maximizing every opportunity for their artists to thrive and develop long-lasting careers. I’ve had the privilege to work with the most innovative, talented, and passionate people in the business, and I have seen first-hand the incredible results we can achieve by working together. I’m excited to get started and I’m thankful to Michele and the leadership teams at the labels for their support.”
Ramsdell began working as vp film and television synchronization in 2014. During that time she has “identified and brokered” licensing opportunities, provided creative support on soundtracks, set up on-camera performances for artists and created “custom and original recordings.” Recent successes include the use of Lorde’s “Green Light” in an HBO image campaign and the use of Alessia Cara’s single “Out of Love” in the recent YA adaptation After and various other films and TV shows. Prior to UMG , she worked in sync at Warner Bros. Records.