U2 announced the launch of a dedicated SiriusXM channel dubbed U2X Radio on Wednesday (Dec. 4). The creative partnership with the satellite radio giant will include the channel and exclusive content available only to SiriusXM subscribers and Pandora listeners. The reveal of the channel was made by the band during their Joshua Tree tour stop at the Saitama Super Arena in Tokyo, Japan when singer Bono cut into the Howard Stern show to acknowledge the new deal.
According to a press release, the news lit up the show’s massive 200×40 foot screen with a video tribute to radio just before a performance of “Elevation,” while a Facebook Live stream let fans around the world hear the announcement as it happened. “Generally when I open my mouth people prefer if I’m singing, but on U2X RADIO, maybe they’ll forgive me the odd interruption,” Bono said in a statement about the channel, which will launch in 2020.
Guitarist The Edge added, “So I get to sit around having a laugh with my musician friends and playing our favorite music. As I always say, I have the best job in the world!” The channel will feature appearances from the band, music from U2’s four-plus decade career, never-before-heard interviews and live recordings, favorites and surprises from the archive and band curated playlists.
“U2 has unparalleled influence as musicians, social activists and global cultural icons. The band’s ability to evolve has enabled it to create a large and diverse library of hit songs, as well as four-plus decades’ worth of renowned live performances,” said Scott Greenstein, president and chief content officer, SiriusXM in a statement. “U2X RADIO and the offering on Pandora will provide listeners new access and insights into one of the world’s most accomplished bands. We could not be more excited to welcome Bono, The Edge, Adam and Larry to the SiriusXM family.”
U2’s foray into satellite comes after a number of other iconic acts have taken over SiriusXM’s airwaves with their own dedicated stations, including long-running ones from Elvis, Frank Sinatra, Phish, Bruce Springsteen, Tom Petty, Pearl Jam, The Beatles and Garth Brooks.