The producer of “Holler If Ya Hear Me,” the Broadway musical based on Tupac Shakur’s lyrics, has denied rumors that the show would be closing this Sunday due to low ticket sales.
Early on June 26, the New York Post quoted production sources as saying the musical would close slightly over a week after its opening at the Palace Theater on June 19 due to low ticket sales and critics’ tepid reviews. “If we were going to close this Sunday, we would have had to post a closing notice last Monday, because there’s all these union rules between the cast, and the company, and the theater, and all of that,” says Jessica Green, co-lead producer with Eric L. Gold of “Holler If Ya Hear Me.”
Though she acknowledges that ticket sales have gotten off to a slow start ($170,000 in its opening week, something the Post and Green can agree on), Green is optimistic. “We are increasing every week, we are getting in new audiences that have never gone to Broadway before. There’s a little bit longer of an acclimation period, let’s say, between education and actually coming out.”
Written by Todd Kreidler and directed by Kenny Leon — who also helmed this spring’s successful Broadway production of Lorraine Hansberry’s “A Raisin in the Sun” starring Denzel Washington — “Holler If Ya Hear Me” is not biographical; rather, it revolves around an inner city struggle based on the words and imagery of Tupac’s lyrics.