The debut event will take place on the Las Vegas Strip from Dec. 6-7 with newly announced sets from The Black Madonna, Jpegmafia, Japanese Breakfast, Weyes Blood, Miya Folick, Sudan Archives and more.
“We are really leaning on storytelling, so we have a number of singer/songwriters and indie artists as well as a number of hip-hop artists. We’ve worked really hard to cover all the bases,” AWS VP of worldwide marketing Ariel Kelman tells Billboard. “We don’t just want to be multi-genre. We want to curate something where all the artists are standing for something.”
Produced by Production Club, the festival that grew out of an AWS re:Invent conference afterparty will also feature a 500-drone show with Kacey Musgraves in partnership with Intel. The performance will work to promote non-profit organization Girls In Tech.
Musgraves “is passionate about the cause. It is her at the forefront with this team of entirely female developers,” says Production Club founder Corey Johnson, who has worked with Amazon on the Replay after party for six years.
The festival will double down on the 1 million square feet of infrastructure that the AWS conference uses for its afterparty and invite anyone who wants to attend the event that will merge music, art and technology.
“We were basically building a festival grounds and delivering an amazing experience for about six hours for 20,000 people. We said, ‘Why not extend this to a larger community and why not grow this,’” says Kelman. “It seemed like a natural extension for us. Financially, all the infrastructure is already paid for.”
In previous years, the afterparty featured mainly EDM acts including Zedd, Deadmau5 and Skrillex on multiple occasions. Organizers decided to open the lineup to more genres as their demographics shifted and for the inaugural Intersect festival.
“The Intersect name is really reflective of what this festival is,” says Johnson. “It’s really bringing together diverse communities and intersecting different audiences and styles in a really strong way.”
Intersect promises to provide futuristic structures spaces brimming with next-generation visual art, a full-scale curated video arcade and a post-apocalyptic dodgeball stadium.
“We feel that having this kind of immersive technology-focused art and visual compliments and custom-designed stages fused with the music is going to be a real value offering to the people that come,” adds Johnson. “People are going to be surprised and excited by what they see.”