If you thought Belgium’s Tomorrowland was massive, wait till you see its reach on social media. Even 16 stages, 200 nationalities and 360,000 visitors across two weekends pale in comparison to those viewing the 2017 event from homes and mobile devices.
Official live stream and social media content for Tomorrowland exceeded 1.2 billion views by more than 200 million unique fans. The festival has declared itself the largest engagement for a music event in history — and that’s not taking into account the social streams of those playing the festival, nor the coverage from fans in the field.
“Tomorrowland became so much more than a festival,” headliner Armin van Buuren said in a statement. “It’s an amazing feeling to know that while you’re getting goosebumps at the MainStage in Belgium, literally millions of people around the world are watching my performance, even organizing home parties and having an amazing time as well.”
Viewers around the world tuned in via multi-channel live streams during the July 27-30 event on the Tomorrowland website and via it’s official app. Daily coverage included the Main Stage and Freedom Stage, as well as coverage of special-curated stages by A State of Trance, Monstercat, Drumcode, Paradise, and more.
A special Tomorrowland Snapchat “Our Story” was available to users in six languages around the world. More than 77 million snaps were watched by more than 4.3 million users.
“I felt what I felt the first time I played, something that cannot be explained in words or seen on a video,” longtime headliner David Guetta added in a statement. “Not only has the growth of the event itself been amazing but also the content that they produce, like the live registration and after-movie. It just gets better and better each year. I think it’s great that people at home can watch the live stream and experience the festival as if they were there themselves.”