As we are amid the industry’s biggest weekend that will culminate with the Grammy Awards on Sunday (March 14), all eyes are focused on the artists making the music. On Saturday night, Logitech premiered the inaugural Song Breaker Awards, collaborating with TikTok to honor creators who utilize the app to showcase their talents.
TikTok creators Larray and Sienna Mae Gomez, serving as co-hosts, kept the show moving with their engaging dialogue. As Gomez explained at the top of the program, the Song Breaker Awards are given to the “top creators who are changing the face of music.”
The co-hosts were given the amplifiers award, which is presented to emerging artists whose music broke big on TikTok. The other winners of this award were Avani Gregg, Madi Monroe and Michael Le. Le accepted his award by saying, “I just want to say thank you to my supporters, my family and my friends for making it happen and of course, TikTok for doing this.”
The recipients of the originator award, given to creators who started the trends, dances, and challenges, were Brian Esperon, Jalaiah Harmon, Keara Wilson and Cowboy Cale, who said, “I really, really appreciate all my fans, my supporters, cause without y’all, this really wouldn’t be possible.”
Haley Sharpe, another originator award recipient, gave a special shout-out in her acceptance speech. “Thank you to Doja Cat for being super nice to me and inviting me to be in the ‘Say So’ music video.” “Say So,” a No. 1 hit on the Billboard Hot 100, is a Grammy nominee for record of the year.
Three other creators won individual honors. Tia Stokes won the breakthrough award while Curtis Waters and Surf Mesa took home song breaker awards. Surf Mesa’s “ily (I love you baby),” featuring Emilee, reached No. 23 on the Hot 100.
24kGoldn performed his current song “3,2,1” and his top-charting Hot 100 hit “Mood” before being presented with his artist breaker award by Grammy-winning rapper Lil Nas X. “Thank you, Nas, thank you everybody at TikTok and Logitech, more importantly, thank all the fans out there for showing love and going crazy!” 24kGoldn said in accepting the honor.
Lil Nas X, who is a “creative collaborator” with Logitech, has given credit to the TikTok community for helping his 14-times platinum single “Old Town Road” reach the top of the Hot 100.
24kGoldn also presented Lil Nas X with his ground breaker award, which the rapper happily accepted. “Thank you everybody at Logitech, thank you to Goldn, it’s amazing,” the rapper said.
Lil Nas X even got in a double plug. “Please play my next song ‘Montero (Call Me By Your Name)’ and Goldn’s album, El Dorado, [out] March 26th.” (“Montero” is Lil Nas X’s real first name.)
The show was a surprisingly short 32 minutes — about one-seventh of the expected length of Sunday’s Grammy Awards.