Tidal is doubling down on live streams and concerts for its users, announcing Wednesday (Sept. 16) that it has partnered with Facebook’s virtual reality platform Oculus on a series of “immersive concerts,” which will be rolled out later this year.
That will mean virtual reality concerts for those who own the Oculus Quest headsets, and 2D video within Tidal’s service, with simultaneous access to the live performances on each platform.
With the coronavirus pandemic having essentially shifted the entire live touring business into the digital realm, canceling all in-person concerts and shows with artists experimenting with variations on live-streamed shows and pre-recorded performances for fans, the partnership is intended to fill the gap for live music fans with “reimagined” live experiences. There aren’t many details as to what that will entail, though many live streamed shows and platforms have doubled down on social aspects of late, hoping to compensate on some level for the lack of in-person energy and connection that live music would usually provide. And there are no details on who might be performing, though Jay Z’s company has a long track record of top-level bookings for its live streams and events, including the annual Made In America festival.
It’s also worth noting that on Aug. 26, social VR platform Sensorium announced that Tidal had purchased $7 million worth of its SENSO Tokens, although it’s unclear to what end.
“At a time when livestreamed performances are seen as the new norm, Tidal’s partnership with Oculus provides music lovers an elevated concert experience with more interaction and dimension than past livestreams,” Tidal COO Lior Tobin said in a statement. “Oculus is revolutionizing the live music experience and matched with TIDAL’s HiFi audio quality, members will be able to remember what it feels like to stand in a large crowd at a concert venue.”