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PR Agencies The 3 Collective & Parte 1 Form Partnership

"It opens the door for future collaborations that will contribute to a wider distribution of music throughout the continent."

Public relations agencies The 3 Collective and PARTE 1 have joined forces for a unique partnership in hopes of “contributing to a wider distribution of music” throughout North America, the companies tell Billboard.

The 3 Collective, founded in 2008 by Mónica Escobar and Dario Molina, is a U.S.-based boutique agency who’s roster of clients include Juanes, Enrique Iglesias and Elena Rose, among others. Meanwhile, Mexican company PARTE 1, with Mario Larios as its CEO, was launched 10 years ago and represents artists such as Río Roma, Espinoza Paz and the Aguilar dynasty (Pepe, Ángela and Leonardo Aguilar).

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“In the world of public relations, specifically in the music industry, this type of cooperation has never been seen before,” says Larios. “For that reason, this partnership isn’t just important for us as businesses, but also for the PR industry in general, because it opens the door for future collaborations that will contribute to a wider distribution of music throughout the continent.”

States Escobar: “It’s an honor for The 3 Collective to team up with an agency as prestigious as PARTE 1, who knows the Mexican market, which is without a doubt the most important in Latin America, like no one else. This is also great news for the world of public relations, because it demonstrates the tremendous opportunity that arises when you join forces.”

According to a statement, the companies will officially announce their alliance during two separate events set to take place in Mexico City and Los Angeles later this year. Additionally, The 3 Collective and PARTE 1 will host a seminar where they’ll outline more in detail how the partnership will pan out in both countries.

It’s worth noting that the companies won’t necessarily share clients, they explain, but rather expand on the services they can offer to their new and existing artists respectively.

“With this union we’re going to offer a unified portfolio of communications for both countries,” adds Molina. “This will benefit the artists immensely because it’s going to allow them to attain greater reach and impact to their work.”