After Taylor Swift’s Reputation album 700,000 copies in its first day in the U.S., according to Nielsen Music, the set continues to sell at a swift pace. Through the close of business on Sunday, Nov. 12, the album has now sold over 925,000, according to initial sales reports to Nielsen Music.
Reputation could sell over 1 million copies in the tracking week ending Nov. 16. Further, according to industry sources, it is on track to earn Swift her largest sales week yet. Its debut week could surpass the debut frame of her last album, 2014’s 1989, which bowed with 1.29 million copies sold in its first week — Swift’s career-best week, according to Nielsen Music.
If Reputation starts with over a million sold, it will secure Swift her fourth album with a million-selling week. She’s already the only act to have three different albums sell a million copies in a week, since Nielsen Music began tracking data in 1991. Her last three studio albums all launched with more than a million sold in their first weeks: 1989 (1.29 million), Red (2012, 1.21 million) and Speak Now (2010, 1.05 million).
Reputation is set to debut at No. 1 on the Billboard 200 albums chart dated Dec. 2. If it arrives at No. 1, it will mark Swift’s fifth leader, following 1989, Red, Speak Now and Fearless (2008).