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Taylor Swift’s ‘Love Story’ Re-Recording Revs Up Streamers

Taylor Swift’s “Love Story (Taylor’s Version)” garnered 5.8 million in on-demand streams (audio and video combined) in the U.S. on its day of release, Feb. 12, according to initial reports to MRC…

Taylor Swift’s “Love Story (Taylor’s Version)” garnered 5.8 million in on-demand streams (audio and video combined) in the U.S. on its day of release, Feb. 12, according to initial reports to MRC Data.

On Feb. 11, Swift announced that she had re-recorded her 2008 album Fearless, as Fearless (Taylor’s Version), and that the updated lead single, “Love Story (Taylor’s Version),” would be unveiled on Thursday night (Feb. 11). Fearless became Swift’s first No. 1 album on the Billboard 200, while “Love Story” was her second Billboard Hot 100 top 10 hit. Since then, Swift has tallied seven more No. 1 albums, and 27 more top 10 Hot 100 hits.

Meanwhile, the original version of “Love Story” logged 672,000 on-demand streams on Feb. 12. On Feb. 11 it snared 504,000. In the days leading up to Feb. 11, the original “Love Story” would normally net between 270,000 and 325,000 daily streams.

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To put the Feb. 12 streaming figure for “Love Story (Taylor’s Version)” in perspective, in the week ending Feb. 4, there were only 55 songs that logged more streams that week than “Love” did in a single day.

Re-recordings of older songs or albums are treated separately from their originals, with independent chart histories for each version. Thus, Fearless (Taylor’s Version) and “Love Story (Taylor’s Version)” will chart separately from Swift’s original 2008 recordings of the album and song, respectively.