Taylor Swift’s Evermore returns to No. 1 on the Billboard 200 chart for a fourth nonconsecutive week on top, as the set vaults 74-1 with 202,000 equivalent album units earned in the U.S. in the week ending June 3 (up 1,709%), according to MRC Data. Of that sum, album sales comprise 192,000 (up 8,307%) — marking the biggest sales week of 2021. It surpasses the previous largest sales week of the year, when Swift’s Fearless (Taylor’s Version) sold 179,000 in its first week (chart dated April 24).
Evermore’s sales surge in the week ending June 3 was fueled by a number of drivers, including modern-era record-breaking vinyl LP sales (102,000), Swift-signed CDs and deep discounting on its digital album.
Meanwhile, with Evermore’s fourth nonconsecutive week at No. 1, Swift’s cumulative total weeks atop the Billboard 200, across all of her No. 1 albums, climbs to 53 weeks. She breaks out of a tie with Garth Brooks (52 weeks at No. 1) as the artist with the third-most weeks at No. 1. The Beatles have the most weeks at No. 1, with 132, while Elvis Presley is in second place with 67.
Evermore was last No. 1 five months ago, on the Jan. 16-dated chart. It’s the first album to wait that long between weeks at No. 1 since last November, when Luke Combs’ What You See Is What You Get returned to No. 1 after nearly a year. Evermore was released in December 2020 and spent its first two weeks at No. 1, on the charts dated Dec. 26, 2020 and Jan. 2, 2021.
Evermore’s 74-1 move is the biggest positional jump to No. 1 since the Jan. 19, 2008, chart, when Radiohead’s In Rainbows flew 156-1 after street date violation sales pushed it onto the chart a week early. It’s worth noting that since In Rainbows hit No. 1, three albums have re-entered the chart at No. 1: Chris Stapleton’s Traveller (Nov. 21, 2015), Prince’s The Very Best of Prince (May 7, 2016) and Bon Jovi’s This House Is Not for Sale (March 10, 2018).
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new June 12, 2021-dated chart (where Evermore returns to No. 1) will be posted in full on Billboard‘s website on June 8. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Of Evermore’s 202,000 equivalent album units earned in the tracking week ending June 3, album sales comprise 192,000 (up 8,307%), SEA units comprise 9,000 (up 7%, equaling 12.4 million on-demand streams of the album’s songs) and TEA units comprise a negligible sum. The majority of the album’s sales came from web-based sellers (136,000 of 192,000), including Swift’s official webstore.
As earlier reported, Evermore broke the record for the biggest sales week for a vinyl album in the U.S. since MRC Data began tracking sales in 1991. Released on May 28, the vinyl edition of the album sold 40,000 copies in its first three days, and went on to sell 102,000 in the week ending June 3. That smashes the MRC Data-era weekly sales record for a vinyl album, previously held by the debut frame of Jack White’s Lazaretto, with 40,000 sold in the week ending June 15, 2014. (MRC Data began electronically tracking music sales in 1991, with the company was known as SoundScan.)
Evermore was initially released digitally and through streamers on Dec. 11, 2020, but its vinyl edition was not issued until May 28. Evermore’s huge vinyl sales are helped greatly by five months of banked pre-orders, as the vinyl version of the album was announced in mid-December, and went up for pre-order at the same time.
The LP was available widely across all retailers, and in two green-colored variants, as well as a Target-exclusive red-colored vinyl. The latter was promoted in Target’s circular (for $24.99) while the company also offered a 20% discount on the set (in-stores) on June 3.
After one week, Evermore is the second-biggest selling vinyl album of 2021, trailing Harry Styles’ Fine Line, with 109,000. Swift has two of the top 10 best-selling vinyl albums of 2021, as Folklore is No. 6, with 74,000 sold. (Folklore remains exclusively available on vinyl via Swift’s webstore and through Target.)
While vinyl LP sales comprise 102,000 of Evermore’s 192,000 sales for the week, CD sales contributed 69,000 (up 3,705%), digital downloads comprise 21,000 (up 5,197%) and cassette tapes comprise a little under 1,000 (up 578%). Evermore’s CD sales were bolstered by the availability of CDs signed by Swift in her webstore (that went up for pre-order earlier in May) and at independent retailers. Evermore’s digital album sales were goosed by the digital deluxe edition of the album being sale priced to $6.99 at iTunes and in Swift’s webstore from May 28-June 2. Then, on June 3, the price of all digital versions of Evermore dropped to $4.99, while Swift also introduced four “digitally autographed fan edition” versions of the album on her webstore, each with alternative cover art and a new bonus track, the 90’s trend remix of “Willow.”
Evermore displaces Olivia Rodrigo’s Sour, which falls to No. 2 in its second week with 186,000 units earned (down 37%). It’s the first time in two years that women have gone back-to-back at No. 1, since P!nk’s Hurts 2B Human debuted at No. 1 on the May 11, 2019, chart, displacing Billie Eilish’s When We All Fall Asleep, Where Do We Go?, which notched its second non-consecutive week at No. 1 on the May 4-dated chart.
While Sour gets bumped to No. 2 on the Billboard 200, it does so with the third-smallest percentage decline for a No. 1 debut in 2021, following Justin Bieber’s Justice (down 35% in its second week) and Moneybagg Yo’s A Gangsta’s Pain (36.8%). Additionally, Sour is the first album in over a year to see its first two weeks each earn over 185,000 units. The last album to start as strong was Lil Uzi Vert’s Eternal Atake (288,000 and 247,000 in its first two weeks, respectively, on the charts dated March 21-28, 2020).
A trio of former No. 1s follow Sour on the new Billboard 200, as J. Cole’s The Off-Season falls 2-3 (58,000 equivalent album units earned; down 37%), Morgan Wallen’s Dangerous: The Double Album is a non-mover at No. 4 (52,000; down 5%) and Moneybagg Yo’s A Gangsta’s Pain is steady at No. 5 (43,000; down 12%). Dua Lipa’s Future Nostalgia rises one spot to No. 6 with 34,000 (down 2%).
Juice WRLD’s Goodbye & Good Riddance returns to the top 10 for the first time in over 18 months, as the set jumps 30-7 following its third-anniversary reissue on May 28 (32,000 equivalent album units earned; up 71%). The set was reissued with two bonus tracks: “734” and a remix of the hit single “Lucid Dreams” with Lil Uzi Vert. Goodbye peaked at No. 4 on the Aug. 11, 2018-dated chart and was last in the top 10 on the Dec. 21, 2019-dated list (No. 6).
DMX’s first posthumous album, Exodus, debuts at No. 8 on the Billboard 200 with 32,000 equivalent album units earned. Of that sum, SEA units comprise 16,000 (equaling 22.12 million on-demand streams of the album’s tracks), album sales comprise 14,000 and TEA units comprise 1,000. The set features an array of guest stars, including Bono, Jay-Z, Alicia Keys, Lil Wayne, Moneybagg Yo, Nas, Snoop Dogg and Usher. Exodus marks DMX’s eighth top 10 album on the Billboard 200.
Rounding out the new top 10 on the Billboard 200 are two former No. 1s: The Weeknd’s After Hours (12-9 with 30,000 equivalent album units; up 5%) and Luke Combs’ What You See Is What You Get (11-10 with 29,000; down 1%).