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Taylor Swift’s ‘1989’ Aiming For 900,000-Plus Sales Debut

Taylor Swift's 1989 album has been on sale for less than a day, but its first-week sales forecast has already been upgraded: It may sell over 900,000 copies.

Taylor Swift‘s 1989 album has been on sale for less than a day, but its first-week sales forecast has already been upgraded.

Industry sources now suggest the fast-selling set may sell over 900,000 copies in the week ending Nov. 2. As earlier reported, that would secure Swift the largest sales week for any album since March of 2013, when Justin Timberlake‘s The 20/20 Experience debuted with 968,000 sold in its first week, according to Nielsen SoundScan.

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1989 is Swift’s fifth studio album, and was released Oct. 27 through Big Machine Records. Its first-week sales figure, as tabulated by Nielsen SoundScan, will be announced on Nov. 5.

The album’s current sales projection is its second increase in two weeks. Last week, it was pegged to do between 800,000 and 900,000. A week before that: 750,000.

The set is off to a quick start with digital retailers and Target (which carries an exclusive version of the album with bonus tracks).

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Can 1989 reach one million sold in its first week? Anything is possible, though it’s incredibly difficult for albums to achieve sales of that magnitude. (Only 18 albums have sold a million in a single week since SoundScan started track sales in 1991.)

Also important to keep in mind: In 2014, only one album has sold a million copies in total: the Frozen soundtrack (3.2 million). The next-largest seller is Beyonce‘s self-titled set, with 787,000.

Thus, if forecasts hold, 1989 could — after only one week on sale — become the second-largest selling album of 2014.

Swift’s last two albums, Red (released in 2012) and Speak Now (2010), both sold more than a million copies in their respective first weeks (1.21 million and 1.05 million), making her the only woman to earn two million-selling frames. If 1989 does cross the million threshold, Swift will become the only act to have three million-selling weeks. (The last album to sell a million in a week was Red.)