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Taylor Swift’s ‘1989’ Surging Toward 1.2 Million Debut

Taylor Swift‘s 1989 continues to rack up monster sales, as industry forecasters now say the album could sell 1.2 million copies in its first week (ending Nov. 2).

It’s thus nearing the 1.21 million bow of her last album, 2012’s Red (which was also the last release to sell a million copies in a week, according to Nielsen SoundScan).

The new album was released through Big Machine Records on Oct. 27 and is Swift’s fifth studio album. It should easily debut atop next week’s Billboard 200 chart, when its top 10 is revealed (along with Swift’s official sales figure) on Wednesday, Nov. 5.

Sources say 1989 sold more than 600,000 albums in its first day on sale, mostly from Target (which carried an exclusive version of the album) and Apple’s iTunes Store. Apple says 1989 broke the pre-order record in its U.S. store, surpassing One Direction‘s 195,000 pre-order figure for last year’s Midnight Memories.

If 1989 sells as forecasted, it will become the biggest-selling album released in 2014 after only one week on sale, have the largest sales week by any album since Red, and make Swift the only act to earn three million-selling weeks.

Swift’s album is obviously the biggest news this week, in terms of new releases, but there are other albums also heading for the top 10. They include the new Now 52 compilation (90,000), country singer Sam Hunt‘s Montevallo (aiming for around 60,000 sold) and two Led Zeppelin reissues: Led Zeppelin IV (35,000) and Houses of the Holy (30,000).