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Influence Media Calls Tainy Catalog Acquisition an ‘Eight-Figure Deal’

The acquisition includes the superstar producer and artist's song publishing catalog from 2005 to 2021.

Influence Media Partners, which previously acknowledged its acquisition of rights from producer/artist Tainy, has provided additional details on the deal, saying it consists of the producer’s song publishing catalog from 2005 to 2021 and includes such songs as Cardi B‘s “I Like It” featuring Bad Bunny and J Balvin; Bad Bunny and Jhay Cortez’s “Dakiti;” and Kali Uchis’ “Telepatia.” Terms of the acquisition were not disclosed, other than to describe it as an eight-figure deal.

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“I am happy to continue to be a part of this cultural awakening for Latino music and artists in this business,” Tainy said in a statement. “This acquisition solidifies my hard work and the power that Latin music has in the global mainstream.”

Influence Media, which is backed with funding from BlackRock Alternative Investors, Warner Music Group and other institutional investors, says its strategic focus includes investing in and cultivating “modern evergreen” contemporary compositions as well as investing in female creators, with an emphasis on diversity.

“Tainy has redefined the sound and the future of Latin music,” Influence Media founding advisor & partner Rene McLean said in a statement. “We are honored to be part of the creative journey as he and [manager] Lex Borrero continue to push music and culture into a new stratosphere.”

Borrero and Jason Boyarski of Boyarski Fritz LLP brokered the deal, which marks a historic moment for a Latin producer and for Latin entertainment, as stated in the announcement.

“Tainy’s catalog is part of Latin music history and I wanted our partners to treat it and value it as such,” Borrero said in a statement. “The team at Influence did just that.”