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Symphonic Enters Physical Distribution Partnership With AMPED

Independent music distribution and marketing company Symphonic Distribution has entered a physical distribution partnership with AMPED, it was announced Wednesday (Jan. 29). With the deal, Symphonic will now offer distribution of vinyl, CDs and cassettes to its clients in North America and elsewhere.

“With AMPED’s unmatched distribution capabilities and direct relationships with thousands of major and independent retailers, we’re stoked to be able to offer artists and labels the deepest market penetration available in the industry,” says the company in a press release.

Symphonic chief client officer Nick Gordon added that physical distribution is a “natural extension” of the digital distribution it already offers. “What’s more, we’re glad to help labels get their products into stores during what has been a stressful time in the physical distribution and retail business,” he added.

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Symphonic’s burgeoning physical distribution division is led by Gordon and former TYT Records and The Orchard executive Kevin Hopper; the two were previously responsible for building The Orchard’s physical distribution operation together. Their team also includes Randall Foster, Michael Burrows and Jakub Alexander.

Symphonic has been growing as of late. In August, the company expanded its operations to Nashville and Colombia, while in September it hired artist manager Brandon Hixon to lead its new black music division.