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SXSW Announces Final Wave of Speakers, Including Mick Fleetwood With TikTok’s Ole Obermann

The lineup also includes a conversation among the heads of inclusion and diversity at the three major labels.

South By Southwest (SXSW) has announced new keynotes and the final round of featured speakers for this year’s fully virtual edition, which takes place March 16 through 20, including a number of music executives and artists.

Among the newly-announced talks, Saturday Night Live comedian Kenan Thompson and Chance the Rapper will discuss Thompson’s extensive career and new NBC series Kenan; Twitch chief marketing officer Doug Scott will join executives from the likes of Tinder, Snap Inc. and Peloton to discuss how the stay-at-home lifestyle has altered consumer habits; and Fleetwood Mac‘s Mick Fleetwood will link up with TikTok global head of music Ole Obermann to evaluate technology’s role in shaping trends and culture, building off the TikTok-fueled resurgence of Fleetwood Mac’s “Dreams” last year.

Additionally, Swizz Beatz, Timbaland and Instagram music partnerships lead Fadia Kader will discuss the making of Verzuz; and the heads of diversity and inclusion at Warner Music Group (Dr. Maurice A. Stinnett), Sony Music (Tiffany R. Warren) and Universal Music Group (Liliahn Majeed) will join Color Of Change president Rashad Robinson to discuss diversity, equity and inclusion insights from within their organizations and communities.


Finally, newly-announced keynote speakers include 19th Secretary of Transportation Pete Buttigieg; Together Apart podcast host Priya Parker in conversation with Winners Take All author Anand Giridharadas; and Charles Yu, the author of four books including 2020 National Book Award for Fiction winner Interior Chinatown.

Previously-announced musician speakers include Willie Nelson, who will deliver a keynote, Queen Latifah, LL Cool J and The Chainsmokers.

View the full lineup of SXSW panels, keynotes and more and register to attend at the official website here.