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Apple’s Zane Lowe Tapped as Music Keynote at SXSW

SXSW has announced another batch of keynotes and featured speakers, plus several music-centric panels, for next year's conference.

SXSW has announced another batch of keynotes and featured speakers, plus several music-centric panels, for next year’s conference. The music portion of the annual confab in Austin will include a keynote speech from Zane Lowe, the creative director and lead DJ for Apple’s Beats 1 radio station. Other newly announced keynotes include Rogue One filmmaker Gareth Edwards, author Adam Grant and photographer Cory Richards.

The first 700 sessions and panels for the March 10-19 conference have also been announced, including one called “Does Spotify Help More Than It Hurts?”, featuring a discussion with the streaming service’s chief strategy/content officer Stefan Blom. Other panels include “Arrow Straight,” examining the sustained success of the Vans Warped Tour; “Safe Space to Rock,” a panel on solutions for combating harassment in the music community; and “Women in A&R,” about the challenges women face in the male-dominated A&R field.

Other music-related panels of note include “Saving Small Venues & The Independent Music Scene,” featuring Eventbrite’s Greg Patterson and Brooklyn Bowl’s Peter Shapiro, among others; and “The Jazz of the Music Biz,” featuring Talib Kweli, Jarret Myer and others about where jazz and avant garde music fit into their creative philosophies.


“The programming announced today reflects a lot of the bigger-picture trends we think will be getting the most buzz in March 2017,” said Hugh Forrest, Chief Programming Officer. “These trends include innovation in the transportation space, the rise of artificial intelligence, more emphasis on innovation within healthcare, and an increase in creative industry inclusion. Of course, the biggest trend for SXSW is always the convergence of the technology, music, and film industries, as different people from different sectors gain incredible value by sharing new ideas and new approaches to common challenges.” 

Previously announced keynotes and featured speakers include filmmaker Lee Daniels, Transparent creator Jill Soloway, geneticist Jennifer Doudna, Pussy Riot member Nadya Tolokonnikova and NBA icon Magic Johnson, among others.