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Sweet App Aims to Gamify the Fan Experience, Rewarding Support With Prizes

Sweet has launched a new fan rewards app called Sweet.

Sweet launched its new fan rewards app of the same name on Monday (Oct. 14), offering artists a platform to give back to their supporters with opportunities to earn prizes such as backstage passes, private lessons, video chats and more.

Sweet launches with roughly 200 talent brands across music, gaming and content-creation so far signed on. Fans of LeAnn Rimes, Rob Thomas, Fearless Records and others can earn loyalty tokens called Sugar through 130 different actions, including streaming music, watching videos, sharing social posts, visiting stores and attending concerts or events.


That Sugar can be redeemed in the app’s global rewards marketplace on more than 2,000 experiences and products from top talent and brands including Apple, Google, Bose, Nike and Amazon. 

In addition, a special celebrity, artist or talent brand will lead “Sugar Rush” live games and streaming parties within the app the every week, allowing fans first opportunties to experience new music and content through intimate digital experiences. These will include charity components in support of the hosting talent’s favorite cause.

There is also a real world component to the app via its “Sweet Spots,” which bring fans together to hunt for and collect Sugar at concerts, festivals and retail stores. And the app’s “Discover” section includes a series of daily action cards that allows fans to learn about new artists, music, content and brands on Sweet. Users can stream music from Spotify and Apple Music while they explore the platform.


“Fans are creating tremendous value as passionate supporters of the talent brands they love,” said Sweet founder and CEO Tom Mizzone in a release. “Sweet has created the ultimate ‘give-back’ platform where everyone wins. Fans get incredible rewards, experiences and first-to-know content, while the artists and talent brands are able to activate their fan-base, reach new fans, and drive the most meaningful and valuable engagement.”

Sweet App Helps Artists Reward Fans'
        Courtesy Photo

2019 Billboard Live Music Summit and Awards