Generally speaking, if you perform a concert for the largest TV audience of the entire year, you’re going to see an increase in album sales. So after Super Bowl 50 — which attracted 111.9 million viewers on Sunday, Feb. 7 — halftime performers Coldplay, Beyonce and Bruno Mars were bound to see some serious sales gains.
Bruno Mars — who performed the No. 1 smash “Uptown Funk!” with Mark Ronson and had a dance-off with Beyonce that set Twitter aflame — saw the biggest sales percentage increase. In the week prior to the Super Bowl (sales period ending Feb. 4, 2016), his two-album catalog moved a combined total of approximately 2,000 copies. That combined total spiked to 10,000 copies for the week of the Super Bowl (period ending Feb. 11). With a 400 percent sales increase, there is the most new life on Mars’ catalog after Super Bowl 50.
While Mars saw the largest percentage increase, Coldplay enjoyed the biggest numerical gain from the Super Bowl. Leading up to the Super Bowl, the U.K. pop-rock act moved a combined total of 20,000 copies of their seven studio albums in the U.S. For the week of the Super Bowl, Coldplay’s seven studio albums (lead by their latest, A Head Full of Dreams) sold a combined total of 93,000 copies. That’s a 365 percent sales increase for Chris Martin and company (additionally, Super Bowl 50 pushed their seventh album to No. 1 in the U.K. for the first time).
As for Beyonce, the Queen — who stole the Super Bowl halftime show according to numerous critics and online memes — actually experienced the lowest album sales increase. She saw her five-album solo catalog increase sales to the tune of 44.4 percent, moving 9,000 for the week ending Feb. 4 and 13,000 for the week ending Feb. 11.
It should be noted, of course, that many viewers revved up by Beyonce’s Super Bowl performance might’ve turned their attention to her new single, “Formation” — which was available as a free download on Super Bowl weekend — instead of buying her previous albums. Unlike Bey, Mars and Coldplay weren’t offering a brand new single for free that weekend, which might partially explain why they enjoyed a bigger boost in album sales.
Check out the sales increases in the graphic below.