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Sumerian Records and The Penthouse Announce New Southern Music Imprint

RVSHVD will be first artist represented by joint venture The Penthouse South

Ash Avildsen‘s independent rock label Sumerian Records has announced a joint venture with Jonnie Forster’s The Penthouse, dubbed The Penthouse South. With a focus on Nashville sounds, the first release is Georgia’s own RVSHVD, already a streaming juggernaut with over 100 million streams across platforms and 1.3 million organic TikTok followers.

“The Nashville community has welcomed us since the day we arrived. We wanted to double down to expand, bringing more opportunities to outlier talent that have unique voices and stories to tell,” Forster says. “The fact that Sumerian has built their reputation on this vision and same ‘no B.S.’ attitude, we couldn’t be more energized to launch The Penthouse South with Ash and his team.”

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Avildsen adds, “What Jonnie has built with his artists, producers, and songwriters at The Penthouse is simpatico with Sumerian- a punk attitude with a family spirit, championing unique voices while crossing genre lines. What we have done with Sumerian in the rock, alternative and metal realms, we see The Penthouse doing with southern music. I am thrilled to partner with another creative label owner who understands nothing is more exciting than passionate originality.”