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Steve Pamon Named President of Verzuz Livestream Platform

"We want to create a multi-faceted business where all of the stakeholders feel good," says Pamon, formerly COO of Beyoncé's Parkwood Entertainment.

Verzuz and Triller have announced the appointment of Steve Pamon as president of the popular webcast franchise co-founded and co-owned by Swizz Beatz and Timbaland. Formerly president/COO of Beyoncé Knowles-Carter’s Parkwood Entertainment, Pamon will oversee all production and logistical operations for Verzuz including contracts, sponsors, venues, programming, live events and partnerships.

The hiring of Pamon arrives on the second anniversary of the launch of Verzuz.

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“Steve is the proverbial triple threat,” said Triller CEO Mahi de Silva in a statement. “His exceptional track record and reputation across Parkwood Entertainment, the NFL and HBO delivering global entertainment innovation — and his devotion to respect and lift culture — makes his stewardship of the Verzuz brand the perfect match. Verzuz is a cultural phenomenon and Steve’s leadership is a perfect complement to Swizz Beatz and Timbaland, who will continue to curate the iconic Verzuz events. Steve will accelerate the platform to new heights.”

Swizz Beatz and Timbaland jointly commented, “Verzuz was born in the culture, and it thrived because the culture believed in it. Steve showed the culture nothing but respect from our first conversations. He understood what Verzuz meant to the millions of viewers who made it what it is, and he wanted to preserve the same energy and magic. This is another beginning for Verzuz.”

Based in New York, Pamon tells Billboard that the opportunity to join the team “was something I couldn’t pass up. Of the 30+ Verzuz shows that have happened, the series hasn’t even scratched the surface of our musical culture or its full potential as a media platform.”

In addition to Swizz Beatz, Timbaland and Pamon, the Verzuz executive team includes Grady Spivey, vp of entertainment strategy; Monique Blake, vp of global marketing – music; Dmitriy Bernasovskiy, head of digital content; and Thomas Leijgraaff, head of production. Rounding out the team are Gary Marella, CEO of Beatclub Inc., and Melissa Philipian, vp of business development for Triller.

Beyond the ongoing Verzuz artist pairings, more verticals reflecting the franchise’s evolving status as a lifestyle brand are also being developed. These will join existing verticals such as Verzuz Sportz in partnership with Bleacher Report (the recent Verzuz NBA All-Star activation), Verzuz Gamez in partnership with Activision’s Call of Duty, the Verzuz Iconz concert series (featuring Super Cat in 2021) and Verzuz Comedy.

“There will be some things on the rise in the next four to five months that will blow people away in terms of what we’re able to provide,” says Pamon. “Too many times you see the marketplace being underserved; our art being under-appreciated. We want to create a multi-faceted business where all of the stakeholders feel good.”

Pamon’s appointment at Parkwood Entertainment was announced in 2016. During his five years with the company, he and Knowles-Carter were recognized as executives of the year in Billboard’s 2019 R&B/Hip-Hop Power Players issue. Prior to Parkwood, Pamon worked at Time Warner and JPMorgan Chase. While with the latter, he negotiated the company’s sponsorship of 2014’s On the Run stadium tour. Co-headlined by Beyoncé and Jay-Z, the tour brought in an estimated 850,000 fans and grossed more than $100 million.

Verzuz was launched on March 24, 2020 when songwriter/producers Swizz Beatz and Timbaland staged a virtual DJ battle to help entertain quarantined music fans during the COVID-19 global pandemic. After subsequent pairings such as Brandy vs. Monica, Bounty Killer vs. Beenie Man and Gucci Mane vs. Jeezy began attracting millions of viewers and significantly boosting artists’ streaming numbers, the phenomenon was dubbed “the Verzuz effect.” A year later on March 9, it was announced that Verzuz had partnered with Triller Network, at which time co-founders Swizz Beatz and Timbaland allocated a portion of their equity in the combined entity to the 43 artists that had initially performed on the platform.

Moving forward, Pamon says the ultimate goal for Verzuz is to provide even more value. “What’s happened so far has been spectacular. But there’s still more to come. I feel strongly that Verzuz can be this generation’s MTV or ESPN.”