Virgin has hired Steve Levy to join the company’s festival division as chief marketing officer, it was announced Monday. In his new role, he will oversee all sales and marketing.
Levy, a multi-faceted media executive with extensive international experience, will be based out of Virgin’s Los Angeles office. He joins the company from Insomniac Events, where he served as head of marketing and digital since 2017. During his time there, he oversaw significant year-over-year growth of all of the company’s major festivals, including a first-time, full sellout on-sale for EDC Las Vegas 2020.
Levy joins Virgin at an unusual time, with the festival business having been shut down by a temporary ban on public events in reaction to the spread of the coronavirus. The company’s inaugural Virgin Fest had been scheduled for June 6-7 at Banc of California Stadium + Exposition Park with headliners Lizzo, A$AP Rocky and Ellie Goulding. It is expected to be moved to a new, yet-to-be-announced date.
In addition to his work at Insomniac, Levy is the founder of record label Moonshine Music, which is credited as an early pioneer of electronic dance music in the U.S. More recently, he founded and served as president of the BPM Network, a music-focused digital advertising network.
“We are thrilled to welcome Steve to the Virgin family. His experience lends itself to perfectly complement our existing senior management team.” says Jason Felts, chief executive and founder of Virgin Fest, the festival arm of the Virgin brand. “We look forward to his leadership across all sales and marketing efforts, for our growing portfolio of live events.”
Aside from sales and marketing, Levy will also oversee all digital media and content development, production and distribution, as well as brand management and compliance.
“I’m honored and grateful to have the opportunity to join the Virgin brand as it returns to its roots in music through live events.” adds Levy. “Richard Branson’s Virgin Records was a huge inspiration for my early career with Moonshine Music, and I have great memories of the legendary V Festivals.”