Concord Bicycle Music is taking advantage of the vinyl resurgence by opening Stax of Wax, a vinyl-only store at the upscale Malibu County Mart in Malibu, Calif.
The 345-square-foot retail outlet carries more than 900 titles, including new releases, reissues and box sets in a wide range of genres, as well as t-shirts and books. The walls are lined with prints of iconic performers from the Morrison Hotel Gallery.
“We are music fans, love vinyl and wanted a fun way to connect directly with our consumers,” says Sig Sigworth, Concord’s Senior VP of Catalog Management & Development. “Many of our artists love vinyl and are very excited about the fact that we’ve opened a vinyl store.”
Vinyl sales catapulted 30 percent in 2015, according to Nielsen Music, up to nearly 12 million units or 5 percent of total sales.
Stax of Wax is buying direct from distribution companies, as well as through Alliance Entertainment. “We are carrying everyone’s music, not just Concord Bicycle titles,” Sigworth says. “We started with a mix of new releases, key reissues across all genres, and hand-picked titles that we like and think the clientele would appreciate, particularly boxed sets. We are looking to curate multi-title packages that will act as a starter kit for people who are looking to fill in or re-start their collection.”
Sigworth adds that the store will host events, including artist appearances. Asked whether the outlet is a labor of love or can be a legitimate money maker, he said, “We hope it will serve both desires, but the love comes first.” Should the flagship store prosper, Sigworth says Concord will look at expanding into other markets.
Concord’s partner in the store is Liliana Casabel, owner of the Morgane Le Fay clothing line and retail boutique. “The space next to hers came open and the idea was hatched over a dinner conversation,” Sigworth says. “She loves music, and here we are.”