Spotify’s vp and co-head of music Marian Dicus is leaving the company for a vp of marketing role at Netflix, Spotify and Netflix confirm to Billboard.
Dicus and Jeremy Erlich have led Spotify’s music initiatives since September 2019, after being appointed to the roles in the wake of the departure of Nick Holmsten, Spotify’s former global head of music. Spotify says Erlich will lead the music division solo going forward. Dicus will join Netflix in July and will report to CMO Bozoma Saint John.
“Marian is an exceptional marketer, with a diverse background of experiences from which she brings a unique and intuitive approach to strategic and creative marketing,” Saint John says in a statement to Billboard.
Before her current role, Dicus was Spotify’s global head of artist & label services for two years, and has been at Spotify since 2013, previously leading consumer and content marketing, a role she will return to at Netflix. Before joining Spotify, Dicus was a director of marketing at J.Crew, and spent nine years in marketing and operation roles at Condé Nast.
Spotify has seen considerable growth during Dicus’ term co-leading music, increasing its user base from 248 million monthly active users in October 2019 to over 356 million monthly active users as of April 2021. It has also grown its paid subscribers — which still brings in most of Spotify’s revenue — from 113 million in 2019 to 158 million this year.
Dicus and Erlich had a major role in Spotify’s Stream On event back in February, where the company announced its upcoming Hi-Fi service and an expansion into 85 new countries. While podcasting has been an increasing focus at Spotify as it pivots to an “audio” company, music is still the breadwinner and will continue to be a major focus for Spotify and its investors for the foreseeable future.