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Spotify Cozies Up to Songwriters With New Hub

Spotify has launched a new Songwriters Hub in its apps and web player designed to promote and highlight the creators behind some of the world’s biggest hits.

Spotify has launched a new Songwriters Hub in its apps and web player designed to promote and highlight the creators behind some of the world’s biggest hits. The new centralized hub features Spotify’s Written By playlists – created to show off the work of some of the industry’s most popular songwriters — along with other popular songwriting playlists, as well as podcasts focused on songwriting and sections for featured songwriters and featured releases from those scribes.

This is the latest move by Spotify to ingratiate itself into the songwriting community this year. In February the streaming service launched the Written By playlists and Songwriter Pages, which allows songwriters to share the music they’ve written on the platform and gives fans the ability to “dive deeper into the creators behind their favorite songs.”

Spotify has continued to increase the number of both Written By playlists and Songwriting Pages (every Songwriting Page features a Written By playlist) throughout 2020, with today’s update bringing prominent names like Gregg Wattenberg, Ant Clemons, Noonie Bao, Sia, Bebe Rexha, Irving Berlin, Ashley Gorley on board to join the existing group of songwriters already featured on the platform that includes Meghan Trainor, Fraser T Smith, Missy Elliott, Teddy Geiger, Ben Billions, and Justin Tranter.

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“With the launch of the Songwriters Hub, we’re continuing to evolve how music is discovered, appreciated, and enjoyed by the world,” Jules Parker, head of songwriter and publishing relations at Spotify, said in a statement. “Supporting publishers and songwriters goes hand in hand with artist discovery. People know who an artist is. They don’t know who the writers are, necessarily. If we can help make those connections, we help people discover new music and open up potential career opportunities for the songwriter. It all ties back to our mission of helping creators live off their work.”

Spotify Launches Songwriters Hub
Courtesy Photo

Nija, who has written for Ariana Grande, Cardi B, and Beyoncé among others, is the first featured songwriter in Spotify’s Songwriting Hub.

“Having a hub for songwriters is extremely important because people need to know who these people are who are helping create the soundtrack to our lives,” Nija said in a statement. “Songwriters deserve to be praised for their contributions just as much as artists and producers. A lot of times we get the short end of the stick, so I’m glad that there’s a place where people can see who’s writing their favorite songs.”

All of these positive moves around promoting songwriters follows a nearly two-year legal battle between Spotify and songwriters and publishers over an increase in royalty rates set by the Copyright Royalty Board (CRB). That fight continues, with appeals by Spotify, Pandora, Amazon, and Google making their way to the D.C. court of appeals before being sent back to the CRB. The case will continue in the coming weeks. While the Songwriting Hub will help, Spotify still has more work to do to improve relations with the songwriting and publishing community.

Spotify Launches Songwriters Hub
Courtesy Photo

To access the Songwriters Hub, users can look for Songwriters in the “Browse” tab of Spotify, search “Songwriters” on Spotify, or click here. To view Songwriting Pages, Spotify users can right click on a track (or tap the three dots if you’re on mobile), click on “Song Credits” and select a clickable songwriter’s name. Spotify says it has “tens of thousands of songs” with clickable songwriter names, and those songs have amassed more than 127 billion streams since the feature launched in February, according to the service. The company also notes that it is actively working with publishers and distributors to increase the number of songs with songwriting credits.

The new Songwriting Hub is available today on Spotify’s apps and on its web player.