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Spotify to Acquire Music Trivia Game Heardle

Spotify plans to introduce Heardle into new markets.

Spotify is set to acquire the popular music recognition trivia game Heardle. According to an announcement from Spotify, the company sees Heardle as more than a game, but also as a music discovery tool.

“Playing Heardle might just help you to rediscover old tracks you may have thought you’d forgotten, discover amazing new artists, or finally put a title to that wordless melody you’ve had caught in your head forever,” Spotify said via the announcement.

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Heardle began rolling out in February 2022. Players must guess a song based on its opening notes (similar to the classic game show Name That Tune). While playing Heardle, players are allowed six guesses, with each hint offering a few more seconds of music to help them answer the question. Players get the chance to hear the song in its entirety, regardless of whether they guess the song correctly.

“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” commented Jeremy Erlich, global head of music, Spotify, via a press release. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”

Currently, Heardle is available in the United States, the United Kingdom, Ireland, Canada, Australia and New Zealand. Spotify noted that it plans to expand Heardle into additional markets.

“Further down the road, we are also planning to integrate Heardle and other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends — and have some fun in the process,” Spotify revealed.

Heardle is inspired by the popular game Wordle, which the New York Times acquired in January.

Financial details of the deal were not disclosed.

Over the past few years, Spotify has seen a surge in acquisitions, including AI voice platform Sonantic, audiobook platform Findaway, podcast analytics platform Chartable, podcast advertising and publishing platform Megaphone and more.