Spotify has officially confirmed its hiring of former Apple Music head of curation Carl Chery, joining the rival streaming service as head of urban.
In this new role, Chery will work closely with Spotify’s hip-hop editors around the world to help scale the genre and develop deeper artist and fan connections. He will be based in the Los Angeles office.
“Spotify is poised to take hip hop to the next level on platform and we are excited to have CC join the expanding Shows & Editorial team as Head of Urban Music,” said Nick Holmsten, VP, shows & editorial, in a statement. “His expertise, passion and knowledge of hip hop culture strengthens our commitment to building the genre globally to deliver the best experience for music fans.”
News of Chery’s possible move was first reported on Monday, but sources told Billboard then it was not yet finalized. Chery joined Apple in 2014 with the company’s acquisition of Beats, serving as the head of hip-hop/R&B programming for iTunes and Apple Music, and spearheaded partnerships with artists including Chance the Rapper, Bryson Tiller and more. His move to Spotify helps fill a gap left by former global programming head of hip-hop and curator of the widly popular RapCaviar playlist Tuma Basa‘s departure for YouTube last month.
Added Chery: “I’m excited to be joining Spotify as the Head of Urban. I am looking forward to working with the team to continue to push hip hop forward.”